Attack on the Pin-Up Boys

There have been multiple mysterious instances of male students from different high schools being ambushed and covered in foul-smelling dung. The one thing these students have in common? All of them have massive egos and believe they are incredibly handsome. High school students from around the nation constantly speculate over who will be the next victim, and all of the targets of these of attacks find themselves instant stars. While at first, the young men are upset by the attacks and afraid of being next, it eventually becomes a strange sort of status symbol, and everyone begins looking for ways to be the next victim and reap the benefits. But when one boy gets attacked and it later comes out that it was all a lie, rumors start flying. Who is Really the next victim? Who is attacking all of these young men? And why?